http://www.desmoinesregister.com/article/20120310/OPINION/303100025 This opinion piece hits home for me: my main voluntary activity while a student at UNI was helping the wrestling team. The program wasn't awash with money from the general fund, trust me, but wrestling doesn't draw enough fans to pay for itself. That's true of most every sport at every university, other than football and men's basketball. Sports do attract attention to a school, but at what cost? If sports enhance a school's brand, then how many sports are needed to do that, and how little money can be used from the general fund to support them?