http://atthechalkface.com/2013/07/21/nctq-pitching-their-propaganda-to-higher-education-leaders/
If there were ever an example of marketing with a layer of research, I think it's the NCTQ report on teacher education. The NCTQ has, quite masterfully, created a report with catchy features like four-star ratings and foisted it upon the public with the assistance of most every major media outlet in the country. With all that, it's good to see that some straightforward, honest language can still get through.
If there were ever an example of marketing with a layer of research, I think it's the NCTQ report on teacher education. The NCTQ has, quite masterfully, created a report with catchy features like four-star ratings and foisted it upon the public with the assistance of most every major media outlet in the country. With all that, it's good to see that some straightforward, honest language can still get through.