Not Every Parent Chases College Prestige - NYTimes.com

http://parenting.blogs.nytimes.com/2013/03/07/not-every-parent-chases-college-prestige/

In School and Society we recently discussed not only the motivations to attend college, but the motivations to attend a particular college. This article discusses the importance (or lack thereof) of prestige from the parents' point of view. How important should prestige be to parents? To students? To future employers? What does prestige represent other than an ability to pay more (or get better scholarships)?