http://www.nytimes.com/2012/05/06/opinion/sunday/science-and-truth-were-all-i... I think this article was worth reading just for this paragraph: "Any article, journalistic or scientific, that sparks a debate typically winds up looking more like a good manuscript 700 years ago than a magazine piece only 10 years ago. The truth is that every decent article now aspires to become the wiki of its own headline."